Presence awareness, while a feature that has been available for a long time, it is still one of those that drive usage.
One of the big inhibitors for Jabber users to adopt Spark for example, is the fact that they do not know when someone is available, or at least in the office - in fact, some companies have a adopted a behavior that when they go on vacation they change their profile picture to a picture that says PTO (personal Time Off) which seems like a very rudimentary workaround.
The suggestion is to evaluate and redefine presence awareness. Something that not only adds another a big differentiator from other tools, but also allows for that bridge between "old school users" and the "new way to work"
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